Japanese craft, practical AI, and better everyday rituals for what comes next.
Why we build what we build
Japan is aging faster than any country in history. The question of how to live well after 50 belongs to all of us—and the old playbook of retirement-as-an-ending no longer fits.
AI is changing what a small team, or even one person, can build with care. We design products and services that turn that possibility into something you can use every day.
An environment where age is never the reason to stop trying something new.
Business models that carry Japanese culture and craft to the world.
The latest technology, scaled to one person's potential.
Three businesses, one philosophy
Original products built in-house and sold through our own e-commerce. Powered by two decades of digital marketing experience.
Onigiri is going global, from Paris to Los Angeles. We bring the everyday craft of onigiri to homes around the world—with beautifully made tools that make shaping rice simple from the first try.
Personalized health programs built from bloodwork, meal data, and AI. Because staying well is a daily practice, not a one-time fix.
Two decades of digital marketing know-how, applied to every product we ship.
Long-standing manufacturing partners in Japan and China—chosen for quality, speed, and reliability.
We design from a deep read of customer needs—at home in Japan and abroad.
Built in Japan, made for everyday rituals
Tools made in Japan for the small daily rituals—weeknight rice, school lunchboxes, onigiri the whole family can make together.
Fluffy, fragrant rice in 15 minutes, made simply in the microwave. A centuries-old donabe tradition, redesigned for modern kitchens.
Hand-finished from natural hinoki cypress. Perfect triangles, every time—even on your first try.
A traditional Japanese paddle that fluffs every grain—and releases rice cleanly.
One button. No external pump. Vacuum-pack clothes and bedding in seconds—built for travel and small-space living.
Everything you need to make authentic onigiri at home, in one beautifully packaged set. Get in touch for retail and wholesale inquiries.
Get in TouchTwo markets, one mission
Lifestyle products for people in their 40s and beyond, designed to make every day something to look forward to.
Authentic Japanese kitchen tools—onigiri, donabe, hinoki—delivered to households who love Japan. Primary markets: United States and France.
Who we are
| Company | onigiri LLC (合同会社onigiri) |
|---|---|
| Address | 8F Wind Ebisu Bldg., 2-4-8 Ebisu-nishi, Shibuya-ku, Tokyo 150-0021, Japan |
| Business |
|
| Philosophy | To maximize what one person can do in the age of AI, and to design a life worth living at every stage. |
Let's talk
Product questions, partnership opportunities, press inquiries—drop us a line.
Mon–Fri, 10:00–18:00 JST